Proximity Prague has acquired the opportunity to contribute towards the preparation of this years’ Janáček Ostrava Festival. The aim of the agency’s work is to increase the visibility of the Ostrava region through commemorating the 90th death anniversary of local famous music composer Leoš Janáček. Proximity Prague’s primary objective is to raise the awareness about the festival through building on the emotions and feelings that are being associated with this unique composer’s work that is strongly connected with the Ostrava region. Proximity Prague is responsible for the creative concept and overall marketing communication that is consisting of the BTL campaign, TV spot and clipping for social networking and YouTube.
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