KetoMix 2021

Proximity Prague

For the KetoMix brand, which covers a comprehensive carbohydrate‑free diet program, we have prepared a TV campaign for the Czech, Slovak and Hungarian markets. The aim of the project was to introduce KetoMix and the principle of the keto diet and to show that KetoMix are full‑value meals and everyone can choose, regardless of age or reason why they want to reduce their weight. The spots are based on an easy‑to-remember symbol - the "Keto box", which symbolizes not only the variety of assortment, but also easy purchase, delivery to home based on orders from the e‑shop.