Pavlína Erbanová is the new Executive Director of Proximity Prague
Pavlína Erbanová became the new Executive Director of Proximity Prague with effect from 15th May. She replaces David Sroka, who has worked at Proximity Prague since 2008. Pavlína Erbanová has been working for the agency for 5 years - first worked in the strategic planning department, from where she subsequently moved to the client service. She currently held the role of Chief Operations Officer, where she was in charge of all procedural matters. David Sroka is leaving the agency sphere and will in the future focus on applying his strategic and management skills directly within the client´s environment.
Successful campaign for KetoMix
Our campaign for the KetoMix brand, which started in January this year, is bringing great results. In a year‑on-year comparison, following the campaign, sales increased by 20% in the Czech Republic and even by 80% in Slovakia. KetoMix is thus experiencing a successful entry into 2021 and is strengthening its position as a leader in keto diets not only in the Czech Republic.
Richard Kolbe the new creative director of Proximity Prague
Since March, the experienced director of Proximity Prague, as well as MARK BBDO, has become the experienced Richard Kolbe, who has previously worked for Publicis, Leo Burnett and VCCP, among others. He has experience working for the most prestigious clients, such as Pilsner Urquell, SANOFI, Sberbank, O2 and many others, while his spot "Bóbika" for centrum.cz is immortal.
We are expanding our services for Procter & Gamble to Ukraine
Since February, we have been expanding our operations within the Pampers Village project to the Ukrainian market. As part of this project, we take care of branded digital channels and related CRM communication. So far, we have produced Pampers digital assets from Prague for the Czech Republic, Slovakia, Poland and Hungary.
Campaign for KetoMix, our new client
An integrated campaign for KetoMix, the market leader in keto diets in the Czech Republic, has been launched since January. You can see TV spots on TV Nova and all channels of Prima (Media Club). The face of not only the television but also the online part of the campaign is again the actress Mahulena Bočanová, who has teamed up with the brand and is promoting it (based on her own good experience with KetoMix products) for several years.