Český rozhlas


Proximity Prague

As part of our communication campaign concerning the launch of MUJROZHLAS, the new application and audio portal of Český rozhlas, we have created four twenty‑second thematic video ads. The aim of these ads is to demonstrate that thanks to this unique service, listeners will not only find the entire current broadcast, but also the extensive archives of Český rozhlas online, all in one place. These one‑shot ads’ plots happen simultaneously and are to some extent related, since MUJROZHLAS listeners get spontaneously carried away by the quality of its sound and content.